Data Measurement Tools

In this last blog post about analytics, I will talk about the different methods that are used to actually measure/gather the data that are then used to create KPIs and help companies keep track of all their marketing statistics. Since I am a student though, the tools I will be discussing will predominately be free or affordable from a student's point of view for any other students or enthusiasts who may read this blog post. The three tools I found are:

• Hotjar: a customer analytic tool that acts as an all-in-one that helps you see how visitors use your website, whether on pc or mobile, by using heatmaps to understand what users want and interact with and gathering feedback by identifying usability issues by recording user actions and providing users with polls and surveys to fill in. All to help transform a visitor into a customer and help you discover your most promising opportunities for growth (Cross, 2021).
• MailChimp: an email marketing analytic tool that is widely known and used about by developers as it allows you to find your audience, engage with customers and help build your brand by helping you create an email campaign, thanks to it's easy to use pre-built automation, that best suits your message. Also thanks to it all being in the one place, it can send you feedback reports on how well you are connecting with your audience (Cross, 2021).
• Buffer: a social media analytic tool that helps you not only manage your social media accounts, using the service free grants you up to 3 social media accounts, by using scheduled posts and add letting you add content to your queue with browser extensions and mobile apps easier but also helps you analyse which posts are performing the best by tracking engagement and interactions on them which will help you determine what kind of content your audience/followers are most interested in seeing from you (Cross, 2021).

Cross, A., 2021. NGDATA | The Best Marketing Analytics Tools. [online] NGDATA. Available at: <https: www.ngdata.com="" best-marketing-analytics-tools=""> [Accessed 12 May 2021].</https:>