Importance of data analytics

The importance of using data analytics is to measure how effective the marketing that you have devised is working. Thanks to the massive boom of the digital age, marketers can track and examine several different metrics to analyse their results. These are called KPIs (Key Performance Indicators) and are based on the marketing objectives you created within your marketing strategy.

Because of the different ways that you can collect and analyse the data coming in, you can have a much more detailed view of how your marketing strategy is working as a whole and thus you can see what is and what isn't working to your advantage with perhaps giving you a chance to improve your strategy as it stands or for future projects you embark on.